30 Best Valentine’s Day Gift Ideas 2023


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Valentine’s Day is less than a month away, so the hunt to find the perfect present for your S.O. (or yourself) is officially on. Whether you’re shopping for your hard-to-impress husband, your girlfriend who’s just gotten into hiking, or your partner who changes hobbies more often than they change their socks, we’ve pulled together a master list of gift guides for all the special someones in your life.

Below, you’ll find 30 standouts from those roundups, many of which are vetted by the likes of pop stars, chefs, beauty gurus, designers, and our very own readers. We’ve also come up with longtime Strategist favorites — some that we’ve tried ourselves and others that are consistent best sellers on our site. And depending on how much you plan to spend on February 14, we found dozens of gifts at every price point. As always, if you want to stay on top of our gift coverage, sign up for our newsletter so you won’t miss a beat.

If their love language is receiving gifts, our list of ideas under $50 will keep you on budget with 57 affordable picks. Plus, each one is available on Amazon, such as this festive French press, a fruity alternative to a box of chocolates, or Renata Cherlise’s Black Archives, which is available for preorder and will arrive on Valentine’s Day. Read more here.

Our edit of gifts under $25 proves that a thoughtful present doesn’t have to cost a lot. From our top-rated lube that resembles expensive perfume, to a two-sided Frank Lloyd Wright puzzle, to this Casio watch that doubles as a calculator, we’ve got you (and your wallet) covered. Read more here.

There are countless ways to express your affection, but few are as timeless as a bouquet of flowers. We found 23 (non-bodega) options, such as a modern take on red roses, a tiny cactus, and this Birkin (not the Hermès handbag). Best of all, each one is available to order online for delivery on February 14. Read more here.

He may consider himself a techie, outdoorsman, gourmand, gamer, or all of the above. Whatever his hobby, we rounded up 51 Strategist-approved ideas, including this roll-up chess set for serious players that comes recommended by Imad Khachan, the owner of Chess Forum in Greenwich Village. Other highlights: these waterproof matches (that can even burn underwater) or the mobile controller that’s better than a Switch and a Steam Deck. Read more here.

From Kate Berlant’s bug magnifier to Danny Trejo’s favorite fuzzy dice, our roundup of 40 delightful items will help you shop for her this Valentine’s Day. For a practical (and actually useful) present, go with our best-overall kitchen scale, which Strategist kitchen and dining writer Emma Wartzman calls “super-intuitive.” Read more here.

Husbands can be tricky to shop for, but we sourced lots (59, to be exact) of celebrity- and expert-recommended ideas that are sure to impress. You’ll find T-Pain’s favorite electric corkscrew, this Lou Diamond Phillips–approved heated vest, and the electric kettle classical pianist Jeremy Denk owns three of. Read more here.

Upgrade his gym apparel with our best overall pair of men’s gym shorts, which he can wear for CrossFit or a six-mile run, says multisport athlete Nik Karbelnikoff. If those aren’t his style, try a trio of highly moisturizing lip balms or one of our favorite coffee-table books, which Strategist writer Katherine Gillespie describes as a “delectably designed photographic recipe collection dedicated to all things corn flour.” Read more here.

If your wife is serious about her bedtime routine, this wearable book light, our best-overall pajama set, and a not-too-challenging Times crossword book — which comes recommended by former New York Magazine literary critic Molly Young — will get her ready to relax. And if not, we have 59 other highly vetted gift ideas. Read more here.

Regardless of how long you’ve been dating, giving a gift to your girlfriend may still feel high stakes. For the makeup-obsessed, this color-adjusting blush is “extremely natural looking,” says Strategist beauty writer Rio Viera-Newton. Or, shop our list of 28 picks at all different price points — including this alcohol-free spirit that contains mood-boosting adaptogens and nootropics and our best fingerlike vibrator. Read more here.

Candy is, of course, a Valentine’s Day staple — but we think the little ones in your life deserve a gift that isn’t just filled with sugar. From a new “trick” fidget toy, patterned pajamas, and this crochet kit you can use together, we found 41 fun options they’ll love. Read more here.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.




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