Divisional weekend averages 37.1 million viewers




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The four games of the divisional round weekend performed very well, as they always do.

This year, they performed better than any quartet of final-eight postseason games, other than two of them — 2012 (the 2011 season) and 2015 (the 2014 season).

The average audience, per the league, was 37.1 million. It’s an 11-percent increase in audience size from the five-year average for 2018 through 2022.

Leading the way was Cowboys-49ers, with 45.7 million average viewers on Fox. That’s a seven percent increase over last year’s Sunday night game (Bills-Chiefs) and the second biggest divisional round audience, behind only the January 2017 game between the Packers and Cowboys, which drew 48.5 million.

Bengals-Bills on Sunday afternoon racked up 39.3 million for CBS, a two-percent drop from Rams-Bucs in 2022.

Jaguars-Chiefs on NBC drew 34.3 million, an 11-percent bump over Bengals-Titans a year ago.

Bringing up the year was the worst game of the weekend. Saturday night’s 38-7 blowout of the Giants by the Eagles mustered an audience of only 28.6 million, a sharp 22-percent drop from last year’s Saturday night game between the 49ers and Packers.




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